The Insights Discovery Model

We believe that wherever two people interact, there is always an opportunity to positively impact the outcome

Insights Discovery is a simple four-colour model that helps people understand themselves and others

Cool Blue

cautious

precise

deliberate

questioning

formal

Fiery Red

competitive

demanding

determined

strong-willed

purposeful

Sunshine Yellow

sociable

dynamic

demonstrative

enthusiastic

persuasive

Earth Green

caring

encouraging

sharing

patient

relaxed

Insights creates self-awareness

Self-awareness is the foundation of excellent teamwork, improved communication and enhanced productivity. Insights Discovery takes a measure of an individual’s behavioural preferences and presents them back in a detailed and highly personalised profile. This profile helps individuals understand more about their strengths, development areas and communication style.

See it in action

The language of colour

Many psychometrics use colour, but Insights Discovery uses a descriptive colour language to help learners understand what each colour means. Our model is so memorable that learners can easily remember not only their own colour energies, but those of their colleagues too, which helps them connect and work more effectively.

Tried and tested for over 25 years

Insights Discovery is based on verified psychology and has some of the highest reliability scores in the industry, but learners don’t have to learn complex psychology or letter combinations. We’ve made Insights Discovery easy to understand and apply at all levels – learners will be able to start using it immediately.

Have a question?

Please send us an email with your question to api@insights.com and one of our API team will be able to help.

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Global Headquarters

Terra Nova, 3 Explorer Road
Dundee, Scotland, DD2 1EG

International Headquarters

Innovation House, 17 Luna Place
Dundee, Scotland, DD2 1TP


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